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Jeremy Lee (Founder & CEO)

As millennials who live in Singapore, we are deeply concerned about the issues of environmental sustainability & climate change. Hence, we founded SimplyGood - A sustainable home care ecommerce brand to reduce single use plastics starting from home. We are strong believers of “Be the change you want to see in the world” hence we are creating a sustainable alternative for our generation and future generations to come. The future is here, sustainability makes good business and will also be a business for good.